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Consumerism

The Literary Grounds of Capitalism

31/10/2025@19:19:00

Forasmuch as capitalism by far isn't a philosophy nor a science (1), that is, a system that must needs have stony epistemological grounds, sound signaled trodden methods, the precisest colourful expressions, and ever-guiding north-aster ideas, it shall be considered an up-for-grabs faltering ideology, or, in my outraged sight, an all-hemlocking mixture of horse-sense notions, hazy sticky-tricky terms, old-lore-based personages, easy-to-be-gotten plots, and gospelling ready-made phrases.

Gatsby, The Great Gangster and Dreamer

Jorge Luis Borges asseverates in scarce, arid lines, that F. S. Fitzgerald, whose vital mission was “to be brave”, represents, more than other authors of the American Jazz Age, the World War I´s post-days[1]. The Great Gatsby[2], ergo, is a historic document. H. L. Mencken declares that the Gatsby´s plot is just a “glorified anecdote” developed in “bawdy house parties”, in colorful fallacies that are inhabited by “marionettes”. Such an anecdote is valuable, he affirms, due to “the charm and beauty of the writing”, due to the sentences, which “roll along smoothly, sparklingly, variously”[3]. We will test these three adjectives.

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